About

Hi, I’m Parvinder Singh — a Senior Forward Deployed Engineer at Salesforce. I work at the intersection of technology and customer success, partnering directly with some of the world’s most innovative companies to help them unlock the full potential of the Salesforce platform.

As a forward deployed engineer, I don’t just build software in isolation — I embed with customers, deeply understand their technical challenges, and architect solutions that drive real business outcomes. My work spans solution design, hands-on engineering, and strategic advisory, making every engagement both technically rigorous and deeply human.

I’m passionate about sharing what I learn along the way — whether it’s lessons from the field, deep dives into Salesforce architecture, or perspectives on the evolving landscape of enterprise technology. This blog is my space to think out loud, give back to the community, and connect with other engineers and builders navigating similar challenges.